Dhaka, August 8 (V7N) – Bangladesh launched its first-ever exhibition dedicated to cosmetics, personal care, and hygiene products, marking a milestone in the country’s rapidly growing beauty and wellness industry.
Titled Cosmetica: Personal Care & Hygiene Show 2025, the two-day event began on Friday at the International Convention City Bashundhara (ICCB) in Dhaka. The exhibition was inaugurated by Park Youngsik, Ambassador of the Republic of Korea to Bangladesh.
The event brings together prominent local and international brands, manufacturers, suppliers, retailers, and health experts from Bangladesh, Korea, Thailand, and other participating countries, making it the largest platform of its kind in the country to date.
Supported by the Embassy of the Republic of Korea in Bangladesh, the Korea Trade-Investment Promotion Agency (KOTRA), and Thailand’s Department of International Trade Promotion (DITP), the expo has attracted significant attention from both industry professionals and consumers. Square Toiletries Ltd. is serving as the title sponsor, with Cute as the gold sponsor and Ingenious Resources as the platinum sponsor.
Visitors to the show can explore over 100 product displays, attend live demonstrations, receive beauty consultations, and interact with skincare experts and business stakeholders. Organizers aim to create new avenues for investment, technology transfer, and collaboration within the country’s personal care industry.
Speaking at the opening ceremony, Ambassador Park Youngsik highlighted Korea’s strong position in the global beauty market, noting, “In 2024, Korea exported $10 billion worth of cosmetics. Bangladesh is a key emerging market with immense potential. This expo provides an opportunity to better understand the local landscape and explore new partnerships.”
SM Faisal Munim, CEO of Squadmind Global Ltd., the event organizer, stated, “For the first time in Bangladesh, we are gathering all relevant players in the personal care and hygiene sector under one roof. This exhibition will not only showcase the proper use of quality products but also encourage investment, entrepreneurship, and job creation. We hope it will attract further foreign interest in this growing sector.”
The event also aims to promote awareness of quality standards, ethical consumer practices, and the dangers of counterfeit and black-market products. Panel discussions throughout the expo will address the opportunities and challenges facing the sector, including regulatory frameworks, product innovation, and sustainability.
Key industry figures speaking at the inauguration included Malik Mohammad Sayeed, CEO of Square Toiletries Ltd.; Md. Kamrul Hasan, Chief Business Officer of ACI Consumer Brands; Fakhrul Alam from Ingenious Resources; Manoj Arora, Chairman and Managing Director of Sacheerome; and AKM Azad, President of the Dhaka International Aroma Association (DIAA).
The strategic partner of the event is Haal Fashion, a lifestyle brand by Prothom Alo. Media partners include Canvas lifestyle magazine, Protidiner Bangladesh, and Bangla Telegraph.
Cosmetica 2025 will remain open to visitors from 10:00 AM to 8:00 PM daily at the ICCB.
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