Los Angeles, July 19 (V7N) — Netflix shares dropped more than 4% on Friday after the streaming giant issued an annual revenue forecast that investors found underwhelming. While the company raised its full-year revenue projection to between $44.8 billion and $45.2 billion—up from a previous range of $43.5 billion to $44.5 billion—executives acknowledged that much of the boost was due to the weakening U.S. dollar rather than a significant uptick in content-driven demand.
The market reaction followed a period of high expectations, with Netflix stock nearly doubling over the past year thanks to popular content like the final season of "Squid Game" and new sports programming. Despite beating earnings estimates—reporting $7.19 per share against a projected $7.08—investors were left unimpressed by the FX-driven forecast revision.
Analysts pointed out that Netflix’s recent decision to stop disclosing subscriber numbers in favor of revenue and profit metrics has contributed to uncertainty about future growth. Some also questioned whether the positive currency effects would persist in coming quarters.
Still, optimism persists. At least 16 analysts raised their price targets following the report, with the median target now hovering around $1,385. The company is banking on its advertising tier, crackdown on password-sharing, and a robust content lineup in the second half of the year to sustain momentum.
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